Data Management
Everyone wants to make a profit, which is why you need a message that is clear and concise, hitting your target market the right way. When you have clean and accurate data, your clients are going to have a better impression of your business, potentially even driving up your numbers. At DBM we carry out data checks on all the data that arrives, with a keen eye for how you can increase accuracy in order to improve your campaign.
Data management will help you to boost your ROI and response rates, providing you with the materials that you need, targeted to a specific audience.
Data Purchasing
It may be the case that your target market is new to you. If this is true, then you might not have the data that you need. Luckily for you, here at DBM we can provide you with a verified and appropriate consumer mailing list for your campaign. There are a number of things that we will do in order to help you source the right mailing lists. First, we will guide you through the data selection process before looking at consumer mailing lists and business mailing lists.
You are also going to need to look at the sample data that is available. Don’t worry because you won’t be on your own through the process. You will have an experienced account manager who will make the whole thing easier for you.
We promise that the data regarding our consumer mailing lists is guaranteed. As well as this, it will have been run against the Mailing Preference Service (MPS) and is verified in line with the Direct Marketing Association’s guidelines.
Data Cleansing
Cleaning your data can do a number of things for your business. At DBM, we want to show you how you can do things such as:
Prevent customer loss Identify customers or businesses that are not responding to your marketing efforts Reduce your campaign costs Improve your targeting
Here at DBM, we have the software and the knowledge that go hand in hand in order to clean your data.
For example, your data might be incomplete insofar as the address has not been verified for 12 months or longer. As such, with this knowledge you will be able to save money by only sending to those who will be there to receive the mail.
Sending mail to the wrong person at the address is irritating for the new people, and it doesn’t reflect well on your brand.
Analysing and cleaning your data is taken very seriously by our company, and it is done in three stages.
Data Security
Conducting the Specific Research
Your Data Is Returned to You
The research will include things such as searching for duplicate records, postal address accuracy, the format of your data and so much more.
Database Services
Utilising the most advanced list management software as used by many leading data suppliers our systems and services include:
Database Building
- File structure correction
- Name & salutation generation
- Data merge and purge
- Phonetic de-duplication
- List sourcing
- Telephone number appending
Data Screening
- Gone Away Suppression (GAS)
- Mortality Suppression (TBR)
- National Suppression File (NSF)
- Mailing Preference Service (MPS)
- Telephone Preference Service (TPS)
- Corporate Telephone Preference Service (CTPS)
Database Management
- File updates
- Selections and extractions
- Response management
- Data capture
- Reporting and analysis
Pre-Mail Processing
- Mailsort 1, 2 & 3
- Cleanmail
- Walksort
- CBC
- International sortation
- PAF Cleaning
DBM offers a free, no-obligation data health check. Simply send us your data file and we will forward you an analysis by return. We are also fully accredited by the Royal Mail for all mailing discount structures.
